Mimi Yina, popularly known as Medlin Boss is regarded as one of the most influential fashion entrepreneurs in Nigeria. In fact, she has successfully conquered the fashion industry with her brand, Medlin Couture.
Undeniably successful, the Benue born “Queen of Fashion” has worked for several top brands as a fashion consultant, influencer and stylist. The most recent one was working with popular music reality show, The Voice Nigeria. She was the official stylist for the 2021 edition of the show which had Falz, Dare Art Alade, Waje and Yemi Alade as judges and Nancy Isime as host.
Sharing her experience as the official stylist of The Voice Nigeria, Mimi Yina said:
“It was an amazing project. It was good to have the brand style major celebrities in Nigeria. The people that we worked with were A-list celebrities in Nigeria. We had the judges, musicians and the host who doubles as a TV host. It was one major one. It wasn’t easy styling all of them in one day. It was a lot of work and all of them wanted top notch style.”
Medlin didn’t leave any stone unturned as the official stylist for the show. She recognized that it’s a platform that will help project her work to the world and did everything possible to make sure everything came out perfect.
“ The Voice is an international brand, it is a Franchise of The Voice Global and you can’t take chances and for us to project our work on such a big platform is a big deal for us. The show is being watched all over the country so we had to put in everything. In fact, the organizers of the show appreciated our work alot and told us that the styling brought a lot of buzz to the show. They did their review and realized that most of the things people talked about while the show was airing were fashion statements.” she said when asked how the show will impact her brand.
Continuing, she said:
“It was an amazing moment for Medlin and I think that’s one of our biggest projects as a brand. It was a beautiful experience because the people we worked with made it easier for us. They were very pleasant. We had meetings because everybody had an idea of how they wanted to appear on TV. It was very demanding but thank God we delivered.”